Bjorn Swanson

Bjorn Swanson’s story starts right at the heart of Swanson Agency—literally. From the day he graduated high school, he was already interning under his uncle Daniel Rogers, learning the ropes of both insurance and tax right there in his family’s Montana office. By the time he finished college, double-majoring in accounting and information systems, he was licensed and ready to go. But that was just the beginning.

In 2021, Bjorn made the bold move to buy out his uncle and take the reins of the agency—a leap of faith that wasn’t without its challenges, but one that paid off. In the same year, he opened a second location in Whitefish, balancing family priorities and a love for Montana’s small-town spirit with a forward-looking mindset.

For Bjorn, it’s all about “modern tools, Montana mindset.” He blends cutting-edge technology and out-of-the-box thinking to serve his clients, whether that means leveraging remote talent to keep the business thriving or continuously refining the agency’s processes to stay ahead of the curve.

When he’s not in the office, you’ll find Bjorn embracing the Montana lifestyle—hunting deer and elk near Dupuyer, paddleboarding on Whitefish Lake with his family, or taking a day hike in Glacier Park. He’s all about clear thinking and straight talk, making sure his clients know they’ve got a trusted partner who speaks their language.

In the end, Bjorn’s journey is all about blending heritage with innovation—rooted in a family legacy, but always future focused.